Answer every support email in one click, not one hour

Ella reads every customer email, pulls the order from Shopify, and drafts the reply in your Gmail, in your tone, with real tracking data. You just hit send. ✅

7-day free trial · $0 today · nothing sends without you

★★★★★
Built for Shopify founders drowning in their inbox
mail.google.com - Drafts (1)
To: sarah.jensen@gmail.comSubject: Re: Where is my order? #2841

Hi Sarah,

Good news: your Linen Duvet Set (Sand, King) shipped this morning via PostNL. Your tracking number is 3SABCD9912 and delivery is expected Wednesday, well before the weekend.

The confirmation email was delayed on our side. Sorry about that, it's on its way too.

Warm regards,
Michel, Nordic Linen Co.

✓ Drafted by Ella · 4 s after the email arrivedOrder, tracking & tone pulled automatically
😮‍💨

You didn't start a brand to answer "where is my order?"

But every morning there they are: 25 emails, 20 of them asking things Shopify already knows. So you copy-paste tracking numbers at 11 PM instead of growing the store.

Your inbox today

  • 2 hours a day looking up orders & typing the same replies
  • Customers wait 9+ hours for a first response
  • The 3 AM email sits there until you wake up
  • Hiring support costs $2,400+/month

Your inbox with Ella

  • Every reply already drafted when you open Gmail
  • First response in minutes, around the clock
  • The 3 AM email is answered at 3 AM
  • From $29/month, flat, no surprises
⚡️

Live in 5 minutes. Really.

No helpdesk migration, no onboarding call, no new tab to live in. Ella works inside the Gmail you already use.

STEP 1🔌

Connect your store

Paste one read-only key from Shopify and sign in with the Gmail your customers already write to. Ella can see orders and tracking, but she can't touch your store.

✓ takes ~4 minutes
STEP 2✍️

Ella drafts every reply

A customer writes "where is my stuff?" and Ella matches them to their order, pulls live tracking, and writes the full answer in your tone. It lands as a Gmail draft in seconds.

✓ grounded in real order data
STEP 3☕️

You hit send

Open your inbox with your morning coffee: 23 drafts ready, 2 flagged for you with context gathered. Approve one by one or all at once. That's the whole job now.

✓ nothing sends without you
93%
of emails drafted automatically
11 min
median first response (was 9 h)
14 h
founder hours back, per week
$29
a month to start, vs $2,400 for a hire
💸

Cheaper than one day of a support hire

Flat plans, soft caps, never an overage charge. Try it free for 7 days on your own inbox. You won't be charged until the trial ends.

Solo

$29/mo
For new stores finding their feet · $290/yr (2 months free)
  • 75 AI-drafted replies / month
  • 1 store + inbox
  • Your voice, your rules, your final say
  • Escalations flagged with context gathered
Start free trial

Starter

$99/mo
For stores doing up to ~$550k / yr · $990/yr (2 months free)
  • 300 AI-drafted replies / month
  • 1 store + inbox
  • Your voice, your rules, your final say
  • Escalations flagged with context gathered
Start free trial
Most popular

Growth

$249/mo
For stores doing up to ~$1.8M / yr · $2,490/yr (2 months free)
  • 1,000 AI-drafted replies / month
  • 3 stores + inboxes
  • Your voice, your rules, your final say
  • Escalations flagged with context gathered
Start free trial

Scale

$499/mo
For multi-store brands beyond that · $4,990/yr (2 months free)
  • 3,000 AI-drafted replies / month
  • 10 stores + inboxes
  • Your voice, your rules, your final say
  • Escalations flagged with context gathered
Start free trial

Enterprise Custom

For brands beyond 3,000 emails a month
  • Custom draft volume — 5,000+ replies / month
  • Unlimited stores + inboxes
  • Onboarding with the founder, priority support
Contact us →

Spam Ella filters out is free. You only pay for real customer emails she answers.

Michel, founder of EllaReply

Hey, it's Michel

I built EllaReply because I've watched Shopify founders spend their evenings copy-pasting tracking numbers into Gmail. The answers were sitting in Shopify the whole time. Someone just had to look them up and write them down, every single time.

So I built Ella to do exactly that: read the email, pull the order, draft the reply in your tone. Not another helpdesk to migrate to. She works inside the Gmail you already have, and nothing ever sends without your click.

Try her free on your own inbox for 7 days. If she doesn't save you hours in the first week, just cancel and pay nothing. No call, no hard feelings. 🤝

🤔

Frequently asked questions

Does Ella ever send emails on her own?

No. Ella only creates drafts in your Gmail. Nothing reaches a customer until you review and send it. Once you trust her on a topic, you can turn on auto-send per category. Your call, later, never the default.

What does she get access to in my store?

Read-only access to orders, customers, fulfillments and refunds. She can't change your store, your products or your settings. That permission simply doesn't exist in the app.

How does she know my tone and policies?

Tone she learns from your past sent replies: how you open, how you apologize, how you sign off. Policies you give her in plain English ("never refund over $50 without asking me") and those are hard limits, not suggestions.

What about emails she can't answer?

She flags them for you instead of guessing: an angry customer, a refund above your cap, a question with no data behind it. You get the email plus everything she already gathered.

Do I have to leave Gmail for a helpdesk tool?

No, that's the point. Your customers keep writing to the same address and you keep working in Gmail. EllaReply works inside the tools you already have.

What does it cost?

Solo is $29/month for 75 drafted replies and one store. Perfect while you're getting going. Starter ($99) covers 300 replies, and Growth ($249) and Scale ($499) add volume and stores. Annual billing gives you two months free, and there's never an overage charge. Every account starts with a 7-day free trial. You won't be charged until the trial ends. Bigger than that? There's an Enterprise plan with custom volume — contact us.

Get your evenings back 🌙

Connect your store and inbox in 5 minutes. Ella drafts her first replies on your real mail before you pay a thing.

Automate my inbox →

7-day free trial · $0 today · read-only access